For us, the journey towards a safe road never ends. This belief, along with our collaborative research efforts, drives us to create advancements and innovations in safety that have helped (and continue to help) prevent crashes and protect people.
Here are just a few ways we're helping keep roads safe
Collisions that result in serious injury are often caused by the delay in a driver’s recognition of the situation and their ability to react accordingly. We’ve developed Active Safety Technologies to help make our drivers aware of the hazards of the road and bring them one step closer to avoiding crashes altogether.
Toyota Safety SenseTM is packed with active safety features and is designed to help protect you and your passengers.
When opposing forces connect, it’s a collision. But when forces work together, that’s collaboration. Knowing that when good ideas are shared, great things happen, we created the Collaborative Safety Research Center (CSRC).
Based in Ann Arbor, Michigan, the CSRC is a consortium of some of the brightest minds in a range of fields working together. So far we’ve announced over 30 projects, in partnership with some of the leading research institutions in North America, to think bigger and better about automotive safety.
Our results are shared with automotive professionals, the national academic community, government regulators, nonprofits and researchers in our industry and beyond. We want the research, models and tools developed between our engineers and partners to benefit everyone on the road.
Learn More About CSRCThe most important safety feature of any car is the one located behind the wheel: the driver. That's why we created our Go Safely initiative — a variety of safety education programs that help develop better drivers of all ages.
The first year after a teen gets their license will be one of the most dangerous of their life. So we developed extensive programs to educate teen drivers and their parents. We’ve also worked with organizations like the AARP to create specially designed programs for adults. After all, we believe that a well-educated driver is a safe driver.
When research showed that three out of every four child car seats were being installed incorrectly, we had to respond. Partnering with experts at Cincinnati Children’s Hospital Medical Center, we helped create Buckle Up for Life, a program that educated the entire family on critical behaviors—like always buckling up, and how to install a car seat the right way.
This program has produced real results—in one city alone, proper use of child car seats by program participants nearly tripled. Even better, the program has now expanded to cities all across the U.S. That’s a lot of families riding more safely.
It’s a fact that a teenager’s first year of driving will be one of the most dangerous years of their life.
And it’s also a fact that teens get most of their driving habits, good and bad, from their parents. Which is why we created TeenDrive365TM. With a collection of resources, online tools, safe driving tips, the Mutual Driving Agreement and special teen driver events across the country, it’s our goal to help you achieve yours: guiding your teen through that first critical year behind the wheel, as well as a lifetime of safe driving.
Helping to make the roads we all share safe for drivers of all ages. It’s why we’re proud sponsors of AARP’s Driver Safety Program, the nation’s first and largest driver safety course designed specifically for drivers age 50 and over.
Every year, thousands of mature drivers participate in the program both online and in classrooms in all 50 states to keep their driving skills sharp and up-to-date and usually are rewarded with a reduced rate on their insurance. And that’s a good thing. Because the better we all drive, the more safe we all are.
Advancements in safety research are too important not to share. Along with continually searching for ways to make safe vehicles, we look to apply our safety insights for the benefit of everyone. And a big part of this commitment is our Collaborative Safety Research Center (CSRC). It’s a state-of-the-art facility that makes our knowledge and our technology readily available to researchers from major universities and safety institutes—and even other companies in the automotive industry. One current focus at CSRC is to find ways we can help make cars safe for people at each stage of life—from infants, to teens, to mature drivers. Creating safe cars is a good thing. Creating a safe society, even better.
Whether we're sharing safe driving techniques or working to reduce distracted
driving,
our safety partnerships allow us to navigate a safe road ahead. Some of these key organizations include:
Buckle Up for Life's partnership with Cincinnati Children’s Hospital Medical Center donates child car seats to families and educates them on critical vehicle safety behaviors.
Visit Buckle Up for LifeOur sponsorship of the AARP Driver Safety Program is the nation’s first and largest driver safety course designed specifically for mature drivers.
Visit AARP Driver Safety ProgramWe worked with the National Safety Council to create Toyota Driving Expectations to teach teens and parents defensive driving techniques and help them recognize the consequences of distracted driving.
Visit National Safety CouncilStudents Against Destructive Decisions (SADD) – provides students with the best prevention tools possible to deal with the issues of underage drinking, other drug use, risky and impaired driving, and other destructive decisions.
Visit SADDWe teamed up with Discovery Education to create Toyota Teen Driver, a comprehensive program designed to help teens avoid distractions and stay safe behind the wheel. Toyota Teen Driver offers a range of tools designed specifically for the people who can have the greatest impact on a teen’s driving: educators, parents, and the teens themselves.
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